天美mv传媒

Digital Marketing

Launch your digital era

The Digital Marketing degree at 天美mv传媒 is built for the next generation of creators, strategists, and brand鈥慴uilders. In your courses, you鈥檒l dive into areas like social media marketing, search engine optimization, marketing research, consumer behavior, and digital advertising and promotion. You鈥檒l also gain hands-on experience with tools like Meta Ads Manager, Google Analytics, and other platforms used in top agencies and marketing teams. From retailing and branding to campaign analytics and marketing strategy, you鈥檒l graduate with the skills and real-world experience needed to drive results in today鈥檚 fast-paced digital landscape. This is your digital era.

 

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Academic Information

Degree Map

Our relevant, eight鈥憇emester Digital Marketing major is tailored to help you complete your bachelor鈥檚 degree in just four academic years. From branding and marketing strategy to content creation and analytics, you鈥檒l graduate ready to launch bold ideas, drive results, and keep up with the future of marketing.

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Academic Catalog

The 天美mv传媒 academic catalog overviews every course, every requirement, and how it all builds toward your goals. Utilize your electives to earn a Business Data Analytics certificate and give yourself a strategic advantage!

Integrated MBA

The LeMoyne Smith School of Business offers you the option to obtain both the BSBA and the Masters in Business Administration through an Accelerated Bachelor to Master Degree Program (AB2M). Utilize your financial aid to earn dual credit towards both undergraduate and graduate degrees.

Go Further with AB2M

Market Research

10,000+

new digital marketing jobs are expected to open every month in the U.S. over the next decade (U.S. Bureau of Labor Statistics)

68%

of businesses say they are increasing investment in digital marketing roles

$83,190

average annual wage for Marketing Research Analysts and Marketing Specialists (U.S. Bureau of Labor Statistics)

Why Study Digital Marketing?

Dive into the strategy, psychology, creativity, and data that is digital marketing. At 天美mv传媒, you鈥檒l learn from faculty who apply today's trends and give you the opportunity to work on projects with actual clients. Whether you want to run your own brand, join an agency, or lead digital strategy for a company, this program gives you the skills, mindset, and momentum to make it happen.

Good as Gold Ambassadors

Wondering what it鈥檚 actually like to be a digital marketing major at 天美mv传媒?

Meet the students who know it best. Karson, Nikki, and Will are balancing account takeovers, campus promotions, and marketing management, and having fun doing it! Thinking about joining the program? Click a photo to message them on Instagram and get gold standard guidance on life as an 天美mv传媒 marketing student.

Let's Get Social

  • Consumer Insights Specialist
  • Market Research Analyst
  • Social Media Manager
  • Advertising & Promotions Manager
  • Chief Marketing Officer
  • SEO Specialist
  • Marketing Director
  • Public Relations Manager
  • Marketing Data Analyst

Alumni of our program work at:

  • Walmart
  • Tyson
  • Acxiom
  • ArcBest 
  • Saatch & Saatchi X
  • Sam's Club
 
  • Google Analytics Certification
Want to keep up with the content that our marketing students are creating? Follow @viralcollege and @marketing_taylorsversion and watch our classes go viral!

Meet the A-Team

Kevin Mason Kevin
Mason Professor of Marketing LeMoyne Smith School of Business View Profile >
John Narcum John
Narcum Associate Professor of Marketing LeMoyne Smith School of Business View Profile >
Katie Hook Katie
Hook Instructor of Business Administration LeMoyne Smith School of Business View Profile >